Advocate South is a multi award-winning weekly newspaper offering a full news and advertising service. Distributed to the entire Southland district, Advocate South is Southland's only independently owned newspaper. Its aim is to strengthen the positive connections within and between the south's many rural, urban and tourist communities. Advocate South is currently suspended due to the COVID-19 situation but all current news is being published digitally via the Southland App. Newspaper back-editions can be read from the link below. A leisure magazine called Summer in the South is also produced annually for southern holiday makers.

Member: Pacific Area Newspaper Publishers Association, New Zealand Community Newspaper Association