Advocate South is a multi award-winning weekly newspaper offering a full news and advertising service. Distributed to the entire Southland district, Advocate South is Southland's only independently owned newspaper. Its aim is to strengthen the positive connections within and between the south's many rural, urban and tourist communities. Advocate South is available online as an e-edition. A leisure magazine called Summer in the South is also produced annually for southern holiday makers while breaking news is updated immediately via The Southland App.

Member: Pacific Area Newspaper Publishers Association, New Zealand Community Newspaper Association